Finding Your Niche In Wedding Videography Part I

By April 9th, 2020 Creating a Wedding Film


I have been thinking a lot lately about the different styles of the wedding videography and the implications this has for both the ‘wedding video’ industry at large and the brides who book our wedding videography services. With so many different styles it can be difficult to see where your own personal style fits in or can be developed to a level where clients will seek your unique wedding videography style out. Or is it best to follow the crowd and provide a similar product to everyone else, because no one needs to reinvent the wheel, right?

First of all, are our clients educated in wedding videography enough to recognise the different styles available to them? And if they can’t see a difference, is there a way of standing out from a crowd and having such a focused shout out that clients will immediately see your style as desirable and unique? Well, I think there is! And I think it’s worth pursuing, for the benefit of the wedding videography industry at large and for the development of each wedding video producer.

But first we need to define ‘style’ in relation to wedding films, and how can we find our own personal style? I see style as the result of an intended shooting and editing approach with a distinct outcome in mind during the process.

So what happens if you intentionally niche your shooting style and film output in order to differentiate your work in a crowded market? Would niching your style risk reducing your overall appeal and demographic of potential clients? Or would you actually create a stronger shout out to your ideal clients, that would lead to an increase in bookings? I would argue for the latter case.

With my personal style of wedding filmmaking, my approach in staying super low key, shooting with minimal equipment and not directing the action gives rise to the organic nature of my wedding films. I have a distinct outcome in mind and work in a manner that will give me my desired result. These intended results when achieved on a succession of works, drives one’s work into a ‘style’ or mode of engagement.

When you niche your style you strengthen your shout out to those clients who would find this niche style appealing. So rather than being a generalist whose work is comparable to every other generalist, you hone a razor-sharp focus of stylistic intent that draws in your ideal client.

I am going to leave what you can do to niche your style for another blog, but for now please feel free to comment below and join the discussion.